For Instagram, we developed a 3D adaptation of their distinctive typeface. Expanding on the 2D ‘Instagram Sans,’ we reimagined its unique handwritten-style elements in a fully spatial form, creating a dynamic 3D font with 160 characters.
Additionally, we created animations that bring the font to life by inflating, bouncing, and colliding specific characters. By incorporating physical properties, we further enhance the typeface's character, making it more dynamic and tangible.
At the same time, we developed a materiality for the font, adding a layer of translucency to the iconic Instagram gradient. This enhancement allows Instagram's identity to seamlessly transition into three-dimensional space, effectively conveying the brand's core values.
Lowercase
Ligatures
Numbers
Punctuation
Scope of the Project
- A set of seven Weekdays animations that can be used in Instagram stories.
- 160 characters in a “Script” and a “Proportional” version.
- Multiple examples for how the 3D font can be used